How to get a lot of organic traffic to your clinic employing a marijuana SEO strategy?

How to get more organic traffic to your dispensary using a marijuana SEO strategy?

The cannabis industry is complicated. In the wake of the ever-changing rules of the game, online businesses face serious handicaps foisted by the authorities and search engines. They flounder in their attempts to promote their products as many marketing agencies are reluctant to provide the same services for them as they’d do for other businesses. That is why cannabis SEO is like a godsend to marijuana growers, vendors, and suppliers.

The controversy aside, the number of places with the legalized use of marijuana is growing. To date, you can buy it for yourself in 11 U.S. states, Canada, and some European countries. This means that businesses are all into the cut-throat competition, stirred up by the unprecedented consumer demand. If you’re vying for a spot on the market, you’re going to struggle against brick-and-mortar stores just as fiercely as you’ll do against online dispensaries.

Marijuana SEO can give you the upper hand. But it needs to be fine-tuned for your specific business, which is different from driving traffic to a clothing store or a locksmith service website. In part, because this industry is fraught with many pitfalls, such as:

• Google’s hidden bias towards cannabis stores.

The search engine throws obstacles in your way to higher visibility in SERPs, while PPC advertising is not available to 420 businesses in its entirety. It hurts, doesn’t it? But when it feels as if you’re in limbo, you can still do cannabis SEO services in Pakistan in 2020 and the days to come.

• A dearth of social media advertising options

Blanket bans on promoting cannabis products on Instagram or Facebook are not uncommon. While some social media make their advertising policies more stringent for marijuana businesses, others just shut the door on getting things off the ground in the first place.

• Legal restrictions

All marketing strategies for marijuana dispensaries should comply with the laws governing the business in the given areas. For example, you can’t promote recreational products if your state’s regulations only allow for medical cannabis. Otherwise, you may be blown away by penalties or, worse yet, a shutdown.

Putting it all together:

 A cannabis SEO strategy is not the same as what you’d do to optimize other websites. There are many challenges in the industry and your SEO tactics should consider all the ways to get through them.

Prep work before doing SEO for cannabis stores

Because the cannabis industry bears no resemblance to “less dicey” niches, it’s important to make up the difference before starting SEO services In Lahore. This is where you’ll need to take some preliminary steps:

• Team up with the best marijuana SEO company.

You need professional SEOs by your side because they know how to navigate through niche-related catch-22s. It’s a tricky thing to handle on your own as Google imposes limits on marijuana website rankings and doesn’t reveal much keyword data. Those who are adept at cannabis SEO marketing, however, can hand-pick traffic-generating target queries for you and bypasses visibility woes.

• Map out a consistent link-building strategy or get it developed for you.

Marijuana websites come and go, and so do the links placed on them. It’s hard to build many of them to a cannabis store as there’s always the ban risk. The solution? Ideally, your link-building strategy should revolve around the diversity of quality websites. Your cannabis SEO agency should take care of it.

• Find the right payment service provider.

Whether you’re selling buds or CBD-infused products, you may hit a rough patch when ensuring hassle-free transactions on your site. Legal issues sometimes arise, meaning banks and major processors like PayPal may tighten financial limits on your business. For the sake of your customers’ smooth experience, consider using cannabis-friendly payment services from the get-go.

• Make sure your website is hosted with a reliable provider.

 No cannabis SEO service can give you the desired results if your site is at risk of being shut down. To prevent this from catching you unawares, choose a hosting provider that doesn’t mind marijuana businesses and related content. Once you’re sure your host is the best bet for your website, you can dive into SEO.

What should your cannabis dispensary SEO strategy be geared towards?

You’re here because you want to wallow in more traffic, right? Then you have to embrace everything that Google and your customers love most.

The SEO agency you choose to hire, you’ll be advised on local optimization, keyword selection, content, link building, and mobile-friendliness. But don’t lump these up with similar steps for non-cannabis businesses

Marijuana local SEO

Is marijuana consumption legal in your area? Do you own brick-and-mortar cannabis store locations? If you keep nodding, congrats! You’ve just met the major criteria for creating a Google My Business account.

With GMB listings, marijuana businesses can:

• supercharge their local exposure by showing up in the Local Pack, Maps, etc.

• help customers find their physical locations or get directions

• engage with target audiences and monitor reviews

• keep tabs on user activity and other metrics with GMB insights

Setting up listings on Google is the backbone of local SEO for cannabis businesses that have physical dispensaries. To create and optimize your one right, leverage this GMB guide. It will walk you through everything you need to do.